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I might as well add a place for my thoughts and a spot to collaborate with others. A blog is a good place for this, right? Don't all websites need blogs? I know they don't. I also know that blogs suck when they aren't updated often. But I have a writing project that I need to complete in six or seven months, so I'll work a lot of crap out here. 

Entries in marketing (1)

Tuesday
Mar202012

Resume Experiment v1

DateTuesday, March 20, 2012 at 2:50PM | AuthorTravis Sheridan

So last year's in-progress winner for 59DaysOfCode was a little start-up named re.vu. Steve and his team built a great application that allows normal people to create a fresh infographic resume. As soon as I started playing around with it, I knew I wanted to have some fun. 

I decided to build a direct mail campaign that would drive potential clients or employers to my re.vu page (re.vu/travissheridan). I will tell you right now, this ain't cheap. But, I believe it will produce the desired results. 

Let me begin by telling you about the materials. 

First, I wanted to mail a brick. I thought I should get that out there. So I went on a walk around St Louis and found some bricks. Did you know bricks grow on building and can be picks when they are ripe?

A few months ago I produced the collateral that contains the key messaging. It was built around the prefix "re." My goal was to write a strong piece that actually got read. That was goal #1: Get it read. 

The piece needed to contain the following:  

  1. Explanation: gotta tell them what the brick is all about (some people might just be freaked out)
  2. Introduction: gotta tell them what I'm all about 
  3. Connection: used LinkedIn recommendations for the quotes
  4. Action: the bottom portion is a tear off they can keep for future reference
  5. Repetition, Alliteration & Metaphor

It's too small to post pictures, but you can view electronic versions of the piece here: Front | Back 

I boxed up the brick and the collateral and decided to send it off to a few targeted contacts. I did not include further explanation or an "actual" resume. The collateral has a direct link to my re.vu page (and a pretty QR code). I opted to do this, because I keep that page up to date. Once they have a paper resume, I am kinda screwed. Furthermore, my paper resume is available at re.vu for download if someone wants it. 

I wanted to try something different because Steve and his team have created something different. At about $7 a pop I will not be sending out too many, but I am certain that each one will make an impact. 

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